QS Higher Ed Summits is a B2B product that seeks to advance innovation and reform within the global higher education industry. The conference series is hosted across various continents allowing for a focused approach to regional issues within the sector whilst offering globally relevant insights and communities.

This product's objective is to ensure that QS is a thought leader within the higher education sector globally. The product branding is therefore centred around the QS logo along side an emotional approach to the design.

To demonstrate that that QS has a unique perspective, is supportive, and provides clarity to all of it's delegates, a modern, clean and harmonious visuals were established.


Each region has a unique concept and colour scheme to highlight that region specific issues are the main focus of each event.
​


In order to ensure each event feels part of a unified whole the concept is restricted to a six by six grid, with only two types of shape able to be used and a stipulation that the QS logo must appear at the centre.

