Los Artistas Coffee Co.
Client
Los Artistas
Year
2023
Location
London, UK
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Los Artistas Coffee Co. is an online roastery that prides itself on the creativity of its team to produce premium coffee. It is looking to establish itself initially with a core range of coffees to the public before looking to expand into micro lots.
Artistas Yellow
#FFC300
255, 195, 0
0, 24, 100, 0
Pantone 7548 C
Black
#000000
0, 0, 0
30, 30, 50, 100
Pantone Black 6 C
Alto
#DADADA
218, 218, 218
13, 10, 11, 0
Pantone Gray 1C
Gallery
#EDEDED
237, 237, 237
6, 4, 4, 0
White
#FFFFFF
255, 255, 255
0, 0, 0, 0
For the product visual identity I wanted the names to be part of the artwork. I found that the unique style of the illustrations for Los Artistas meant that matching an off the shelf font to what I wanted to achieve felt like a compromise. Instead, I developed my own font that I have names "Stone Age Display".
