The university rankings are what made QS the company that it is today. They provide an excellent resource to prospective students and to universities alike about who is the best and who is improving. The lion for some years had become synonymous to QS for many years before the rebrand in 2021 but it had to look and feel new whilst providing the same message. My solution was to adjust the style for each ranking season and adjust the pose or background context for each individual ranking.